Designing an effective EDDM postcard can improve your marketing efforts. Your focus must be on clear messaging and attractive visuals.
EDDM postcards offer an effective strategy for all your marketing efforts. It enables you reach a broader audience base without requiring a specific mailing list. But creating a successful EDDM postcard campaign needs careful planning. Let’s take a look at how to get effective EDDM postcard printing for your business.
Create an Attractive Visual Design
To make an impact with your direct mail marketing, you must create a striking visual design that instantly grabs attention. Your recipients will first see the front part of the postcard. Hence, make it attractive. Make sure it goes with your brand identity.
When it comes to the colors, choose the ones that evoke the desired emotion and action. Vibrant colors can immediately grab attention and convey excitement or urgency. Subdued colors, on the other hand, can convey professionalism and elegance based on the message you want to communicate. Using high-quality images is not only visually appealing but also relevant. Pixelated and blurry images can make you look unprofessional. Clear and crisp images can captivate the audience and leave a memorable impression.
Focus on One Clear Goal
One of the top mistakes people make with direct mail printing is trying to say too much on one postcard. People these days have shorter attention spans. Hence, your postcard must focus on just one goal. That goal is to drive traffic to your landing page, get phone calls, or promote a limited-time offer. When you have a clear goal in mind, every part of the postcard must support it.
Add Headlines that Speak to Real Problems
The first thing people will notice is the headline. Often, the headline is the only thing they read. Your headline must be clear and specific. Make sure that it focuses on the problem. Say something that will connect you directly with the readers. When your target customers feel that you understand the problem by reading the postcard, they are more likely to hold on to it.
Add a Clear and Gripping CTA
To maximize the effectiveness of your EDDM postcard, you should a clear and attractive CTA. Your CTA should direct your target customers on what they must do next, whether it is calling your business or visiting your website. A gripping CTA can transform your passive readers into active participants. Begin by ensuring that your call to action is easily visible to your audience. Place it somewhere in the postcard where it naturally draws the eyes of the readers. For example, if your postcard has a dark background, choose a bright and contrasting color for the CTA to improve visibility. The language you use for the CTA should be action-oriented. Engaging language will encourage your recipients to take the next step. To boost the chances of your target customers taking action, provide some incentive.
Include Personalized Messages
Personalizing your EDDM postcards is an effective strategy to make them more engaging and relevant. Even though you target the whole neighborhood with the EDDM, adding a localized message and imagery can improve the impact of your direct mail marketing campaign. Use local imagery, which resonates with a certain area you are targeting. The local touch makes the postcard stand out in the crowd and feel more customized to the community. You can also customize your promotions and offers to suit the preferences of the local audience.
Time the Campaigns Strategically
Timing is more important than most businesses know. Sending EDDM postcards at the wrong time can reduce response rates, even when other things are done well. Think about when the audience is more likely to require your service. Local events, seasonal trends, and business cycles all have an impact on the outcomes. Spacing out your postcard campaign rather than sending just one can also boost its effectiveness. With repetition, you can build familiarity and trust. Don’t make postcard marketing a guessing game.
